Campaigns, clients, chaos? She’s got it covered. Lori is our cool-headed conductor behind the scenes, turning tangled timelines into smooth launches and loose ideas into actual outcomes. She’s the one making sure nothing slips, stalls, or spirals—while Georgia hits the gas, Lori grabs the map and says “let’s roll.”

She brings a bit of South Island soul—straight-talking, salt-of-the-earth vibes with a knack for making even the most complex campaigns feel cruisy. Somewhere between high school and her first job in media, her slightly bossy teenage ways turned into a full-blown knack for leadership. Technically, that makes her perfect for Account Management...but we don’t do the word 'manager' at George Design. Gives us the ick. Instead, Lori’s our Campaign & Client Lead. Because running the show shouldn’t come with corporate baggage, pencil skirts or lanyards.

She’s also a new mum - aka the one area of her life that refuses to be colour-coded. It’s the kind of beautiful chaos even Lori can’t wrangle (Georgia can relate).

One more thing… she can sing. Like, fully serenade the team on the way to lunch with John Mayer level sing. When G joked that none of us could hold a tune, Lori shot back “speak for yourself” and dropped a vocal mic. We weren’t ready. It was amazing. G may have shed a tear.