Story.
We’re George Design, a brave creative studio built for modern brands. We combine sharp strategy with creative instinct to uncover the competitive edge your brand should be built around.
Then, we craft it. Meticulously, beautifully, and with commercial intent, until your brand owns the room. On screen, in store, and everywhere in between.
Plot twist: our founder, Georgia, didn’t cut her teeth in an agency. Instead, she built George Design on real-world business experience. No boardroom stuffiness or outdated processes to unlearn.
Georgia simply spotted an opportunity for savvy business owners (that’s you) to work with a small team of dynamic, hella-talented designers (that’s us) to craft one-of-a-kind brands. (The type of aesthetic that doesn’t just make you feel confident and excited about showing up online, but makes it easier to sell to the right people).
Today, we partner with businesses built with commercial bite, those ready to grow, or change gear. Based in Christchurch, we treat brand as leverage. Through Brand Strategy, Brand Identity, Website Design, and Creative Marketing Systems, we shape how your business is seen, valued, and chosen both online and in the wild.
We think like marketers. Design like artists. Move like business owners. And we do it all with the energy of a triple-shot espresso.
Get to know us.
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Things we love:
★ Seeing our clients succeed — hearing that cha-ching of your till ringing!
★ Dancing our hearts out to an 80s power ballad or a groovy house tune
★ Chippies ft. a glass of bubbles (or spicy margarita)
★ Making your brand a nightmare to compete against
★ Optimism — facing challenges head-on with a wink
★ Anything and everything hot pink
Words we live by:
★ Don’t be a dick
★ Live the life you’ve imagined
★ Give more than you take
★ People will never forget how you made them feel
★ You can't (and shouldn't) be everything to everyone
★ Your brand deserves a standing ovation, not a polite applause
Founder of GEORGE DESIGN. Creative Director. Spicy marg enthusiast. Self-proclaimed demolition derby champ. Design, sales & marketing expert.
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Georgia is a Creative Strategist. Her expertise fuses strategy, design, and marketing – the brand growth trifecta, if you will.
With a background spanning multiple industries (including retail, beauty, wellness, and property) Georgia brings a distinct commercial lens and an innate talent for selling. She understands the full picture: stock, staffing, promotions, margins, visual identity, customer experience, and commercial performance. Every move matters, and she knows how to make them count.
Known as a “shot of caffeine” for your brand, she’s the one you call when you’re stuck, circling ideas, or ready to sharpen your direction. Georgia untangles what’s not working, amplifies what is, and helps create brand moments that convert.
“Ideas are everywhere. Sharp, commercially smart ones? Those are rare. And priced accordingly.”
Creative Designer. Photographer. Interior Design lover. Drives a speedy little Mini Cooper.
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Five years in and Emma’s already mastered the art of making brands look sharp and work smart. She’s Georgia’s protégé in commercial thinking, able to zoom out for the big picture, then zoom straight back in to roll out the nitty-gritty. Campaigns, websites, brands, ads… there’s not much she can’t do (and she usually does it faster than you thought possible).
Quiet? Sometimes. Introverted? Sure. But don’t be fooled, behind the calm exterior is a strategist who knows exactly how to make creative land, connect, and convert. Think of her as the secret weapon who makes those “big idea” moments hit the market without a hitch.
Her design love language? Turning strategy into scroll-stopping creative. Her studio quirk? She can’t handle chaotic music, it’s got to groove (think Thievery Corporation on repeat). Georgia and Emma compete for the aux cord daily, and let’s just say the vibe battle is verrrry real.
And yes, she does make a mojito strong enough to fuel a campaign rollout (or an impromptu studio dance party).
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Campaigns, clients, chaos? She’s got it covered. Lori is our cool-headed conductor behind the scenes, turning tangled timelines into smooth launches and loose ideas into hot dot com outcomes. She’s the one making sure nothing slips, stalls, or spirals/ While Georgia hits the gas, Lori grabs the map and says “let’s roll.”
She brings a bit of South Island soul, straight-talking, salt-of-the-earth vibes with a knack for making even the most complex campaigns feel cruisy. Somewhere between high school and her first job in media, her slightly bossy teenage ways turned into a full-blown knack for leadership.Technically, that makes her perfect for Account Management...but we don’t do the word 'manager' at George Design. Gives us the ick. Instead, Lori’s our Client Director. Because running the show shouldn’t come with corporate baggage, pencil skirts or lanyards.
Client Director. Also: she can sing. Like, reallllly sing.
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Originating from a deep-seated obsession with Australia’s Frankie Magazine, Lucy’s love for design kicked off amid fashion and artsy pages. “I found a strong love for all things fashion, photography, design and branding in those pages. I grew up looking at the images and designs in Frankie, GSM, Vogue and Harper’s Bazaar. Eventually, when I got to high school I made sure every class I could get my name in would give me a direction towards a career in design, business, photography and creative marketing.”
She brings a Gen Z edge, ensuring we’re on point with the latest trends, and has already promised to school us in everything from slang to country music. “I am yet to show the team the full extent of my groovy dance moves - they are in for a real treat.“ #slay
When she’s off the clock, Lucy is out there exploring, sipping iced lattes, and snapping Insta-worthy shots that make city life look like the cover of a glossy mag. I did in fact tell her that she’s ‘the queen of an aesthetic Instagram’.
She’s committed to breaking her ‘neutrals-only’ fashion rule (though she admits it’s a tough habit to kick) and claims she’s the one person on the planet who can’t stand caramel. “It’s a controversial stance, but I’m sticking to it. Sue me.”
Junior Designer. The queen of an aesthetic Instagram.
Content Lead. Resident project wrangler.
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Highly organised doesn’t even cover it. Kirstyn runs projects tighter than spandex flares on the Voulez-Vous tour. She’s young, fun, and terrifyingly good at details. She can spot a campaign hiccup before it even leaves the drafts. Details and deliverables lined up like dominoes.
Her fuel? At least two coffees before 10am. Her vibe? The Winner Takes It All blasting in the background while she crushes “impossible” timelines and makes it look easy. She’s stubborn in the best way. If you set her a crazy goal, she’ll hit it with time to spare (and probably bake a cake on the side).
Outside of the studio, Kirstyn’s a 10,000 steps before midday, farmers market hauls, rewatching Gilmore Girls for the fourth time, and winding down with a cuppa kinda gal.
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Thalia is the architectural soul of the studio, possessing a backstory that reads like a high-fashion redemption arc. After a rebellious start she pivoted from interior architecture to Visual Communication, trading blueprints for brand strategy.
She brings a Swiss-meets-soft-contemporary aesthetic to every deck: think rigid grids softened by organic textures and a devotion to typography. With a professional background in high-stakes real estate rebranding, Thalia bridges the gap between structural precision and emotive storytelling. She doesn't "design"; she builds visual systems that solve problems.
When she isn’t locked in to a flow state, she’s likely scouting the city’s best iced americano or behind a pair of DJ decks. Proving that even her signature "organised chaos" always has a curated beat.
Creative Designer. Architectural soul.
We’re not for everyone.
We take on a focused number of projects at any one time. Work is collaborative, decisive and commercially grounded.
We work best with businesses that are already moving — investing in growth, entering new phases, or repositioning to compete at a higher level.
If brand is a strategic lever in your business, we’ll likely get along well.
/adjective/ (unofficial, extremely important)
The ultimate, top-tier, no-explanation-needed level of hotness. Used to describe anything that triggers spontaneous applause.
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