About
Who We Are.
We’re the team of creatives who’ll transform your business into an iconic brand experience.
One that turns heads, steals hearts & sets you up for long-term success.
It’s all thanks to a fiery combination of strategic planning, design brilliance and digital marketing expertise.
Working with GEORGE DESIGN is an experience that’ll inspire and challenge you.
Plot twist: you’ll love it!
We’re natural creatives, but we’re also business strategists.
You better believe we’re going to ask you what your goals are, what success means to you, and where you want to take your business.
We can’t tell it to you straight if we don’t know what’s under the hood.
Your vision drives our strategy, and our strategy determines the design tactics to make it happen.
The Why needs to come before the What and How!
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Things we love:
★ Seeing our clients succeed — hearing that cha-ching of your till ringing!
★ Dancing our hearts out to an 80s power ballad or a groovy house tune
★ Hot chippies ft. a glass of bubbles
★ Making your brand a nightmare to compete against
★ Optimism — facing challenges head-on with a wink
★ Anything and everything hot pink
Words we live by:
★ Don’t be a dick
★ Live the life you’ve imagined
★ Give more than you take
★ People will never forget how you made them feel
★ You can't (and shouldn't) be everything to everyone
★ Your brand deserves a standing ovation, not a polite applause
Founder of GEORGE DESIGN. Spicy marg enthusiast. Self-proclaimed demolition derby champ. Design, sales & marketing expert.
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Georgia is a Creative Strategist. Her expertise fuses strategy, design, and marketing—the brand growth trifecta, if you will.
With a background spanning multiple industries—including retail, beauty, wellness, and property—Georgia brings a distinct commercial lens and an innate talent for selling. She understands the full picture: stock, staffing, promotions, margins, visual identity, customer experience, and commercial performance. Every move matters, and she knows how to make them count.
Known as a “shot of caffeine” for your brand, she’s the one you call when you’re stuck, circling ideas, or ready to sharpen your direction. Georgia untangles what’s not working, amplifies what is, and helps create brand moments that convert.
“Ideas are everywhere. Sharp, commercially smart ones? Those are rare. And priced accordingly.”
Design & Marketing Specialist. Photographer. Interior Design lover.
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With 5 years in the creative sector, Emma excels in branding and graphic design, skillfully implementing campaigns with precision. She believes strongly in the power of first impressions and the impact of engaging visually cohesive branding.
"First impressions are crucial in branding. If you can make me laugh, keep me engaged, and present stellar branding, you've got my full attention."
In the studio, Emma is instrumental in bringing Georgia's big ideas to life. Her knack for aligning with brand guidelines allows her to deliver eDMs, marketing collateral, posters, social media content, digital ad sets, website design - you name anything creative, and Emma is all over it!
Campaign & Client Lead. Also: she can sing. Like, actually sing.
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Campaigns, clients, chaos? She’s got it covered. Lori is our cool-headed conductor behind the scenes, turning tangled timelines into smooth launches and loose ideas into actual outcomes. She’s the one making sure nothing slips, stalls, or spirals—while Georgia hits the gas, Lori grabs the map and says “let’s roll.”
She brings a bit of South Island soul—straight-talking, salt-of-the-earth vibes with a knack for making even the most complex campaigns feel cruisy. Somewhere between high school and her first job in media, her slightly bossy teenage ways turned into a full-blown knack for leadership. Technically, that makes her perfect for Account Management...but we don’t do the word 'manager' at George Design. Gives us the ick. Instead, Lori’s our Campaign & Client Lead. Because running the show shouldn’t come with corporate baggage, pencil skirts or lanyards.
She’s also a new mum - aka the one area of her life that refuses to be colour-coded. It’s the kind of beautiful chaos even Lori can’t wrangle (Georgia can relate).
One more thing… she can sing. Like, fully serenade the team on the way to lunch with John Mayer level sing. When G joked that none of us could hold a tune, Lori shot back “speak for yourself” and dropped a vocal mic. We weren’t ready. It was amazing. G may have shed a tear.
Design & Marketing Coordinator. The queen of an aesthetic Instagram.
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Originating from a deep-seated obsession with Australia’s Frankie Magazine, Lucy’s love for design kicked off amid fashion and artsy pages. “I found a strong love for all things fashion, photography, design and branding in those pages. I grew up looking at the images and designs in Frankie, GSM, Vogue and Harper’s Bazaar. Eventually, when I got to high school I made sure every class I could get my name in would give me a direction towards a career in design, business, photography and creative marketing.”
She brings a Gen Z edge, ensuring we’re on point with the latest trends, and has already promised to school us in everything from slang to country music. “I am yet to show the team the full extent of my groovy dance moves - they are in for a real treat.“ #slay
When she’s off the clock, Lucy is out there exploring, sipping iced lattes, and snapping Insta-worthy shots that make city life look like the cover of a glossy mag. I did in fact tell her that she’s ‘the queen of an aesthetic Instagram’.
She’s committed to breaking her ‘neutrals-only’ fashion rule (though she admits it’s a tough habit to kick) and claims she’s the one person on the planet who can’t stand caramel. “It’s a controversial stance, but I’m sticking to it. Sue me.”
If you’re ambitious, open-minded, and ready to invest in your brand with a strategic creative partner, we’re your go-to team.
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