Story.

We’re George Design, a brave creative studio built for modern brands. We combine sharp strategy with creative instinct to uncover the competitive edge your brand should be built around.

Then, we craft it. Meticulously, beautifully, and with commercial intent, until your brand owns the room. On screen, in store, and everywhere in between.

Group of six women posing indoors against a plain wall, some sitting and some standing, dressed in casual to semi-formal attire, with a modern and minimalistic interior background.

Two women working together at a desk with computers in an office, engaged in conversation, smiling, with one woman sitting and the other standing.

Plot twist: our founder, Georgia, didn’t cut her teeth in an agency. Instead, she built George Design on real-world business experience. No boardroom stuffiness or outdated processes to unlearn.

Georgia simply spotted an opportunity for savvy business owners (that’s you) to work with a small team of dynamic, hella-talented designers (that’s us) to craft one-of-a-kind brands. (The type of aesthetic that doesn’t just make you feel confident and excited about showing up online, but makes it easier to sell to the right people).

Today, we partner with businesses built with commercial bite, those ready to grow, or change gear. Based in Christchurch, we treat brand as leverage. Through Brand Strategy, Brand Identity, Website Design, and Creative Marketing Systems, we shape how your business is seen, valued, and chosen both online and in the wild.

We think like marketers. Design like artists. Move like business owners. And we do it all with the energy of a triple-shot espresso.

Words we live by.

★ Don’t overthink it. More is lost through indecision than the wrong decision.
★ Everything you want sits on the other side of fear.
★ The serotonin boost from dancing is severely underrated.
★ Creativity needs oxygen. Go outside.
★ Never underestimate how magnetic your energy can be.
★ Give more than you take; generosity pays itself back.
★ You can't (and shouldn't) be everything to everyone.
★ Fun is a profit strategy.
★ People will never forget how you made them feel.
★ Your brand deserves a standing ovation, not a polite applause.

Georgia van Zoelen with long blonde hair sitting on a black leather chair, wearing a black shirt and blue jeans, smiling and leaning back with her arms crossed, in a bright room with white walls and hardwood floor, and a white ceiling light.

Creative Director. Spicy marg and V8 enthusiast.

Georgia is a Creative and Strategist whose expertise fuses strategy, design, and marketing — the brand growth trifecta, if you will. She brings a distinct commercial lens and an innate talent for seeing the bigger picture. She understands the interconnected nature of business: positioning, customer psychology, pricing, experience, communication, and perception. She knows where friction lives, where opportunities hide, and how to get all the right parts of the business firing like a well-tuned V8.
Known as a "shot of caffeine" for your brand, she's the one you call when you're stuck, circling ideas, or ready to sharpen your direction. Georgia untangles what's not working, amplifies what is, and helps create brand moments that convert.
"Ideas are everywhere. Sharp, commercially smart ones? Those are rare. And priced accordingly."

A smiling woman with long blonde hair wearing a brown sleeveless top and blue jeans, sitting on a pink chair in a minimalist room with a white wall, wooden floor, and a beige rug, illuminated by soft lighting from a white paper lantern.

Campaigns, clients, timelines, tangled email threads? She's got it covered. Lori is our cool-headed conductor behind the scenes, turning moving pieces into smooth launches and loose ideas into epic outcomes. She's the one making sure nothing slips, stalls, or spirals. While Georgia hits the gas, Lori grabs the map and says, "Let's roll."
She brings a bit of South Island soul, straight-talking, salt-of-the-earth vibes, and a knack for making even the most complex projects feel surprisingly effortless.
Technically, that makes her perfect for Account Management... but we don't do the word manager at George Design (gives us the ick). Instead, Lori's our Client Director. Because running the show shouldn't come with corporate baggage, pencil skirts, or lanyards.

Client Director. Secret vocal powerhouse.

A young woman with dark hair and gold earrings sitting in a pink modern chair, smiling at the camera in a room with a floor lamp and light-colored walls.

Creative Designer. Photographer. Interior Design lover.

Emma is a Creative Designer with a knack for turning ideas into thoughtful, commercially smart creative. From campaigns and websites to brand rollouts and digital experiences, she's brilliant at finding elegant solutions and seeing opportunities where others see roadblocks. She has a natural ability to create work that feels considered, intentional, and beautifully resolved.
Campaigns, websites, brands, ads… there's not much she can't turn her hand to. Thoughtful and capable, Emma brings fresh perspective and exceptional attention to detail to every project she touches.
She also has very strong opinions on playlists and can make a mojito strong enough to fuel a campaign rollout… or an impromptu studio dance party.

A woman with dark brown hair, light skin, and blue eyes sitting in a pink chair with a blue cushion, wearing a sleeveless dark brown polka-dot top, smiling, in a room with white walls and a white lamp in the background.

Content Lead. Resident project wrangler.

Highly organised doesn't even cover it. Kirstyn runs projects tighter than sequins on an ABBA jumpsuit. She keeps timelines moving, deliverables humming, and details lined up like dominoes. Working closely alongside Lori, she's part content lead, part project wrangler, and entirely incapable of letting things fall through the cracks.
She's young, fun, and terrifyingly good at details. Give her an ambitious deadline and she'll somehow deliver it early, colour-code the process, and probably bake something on the side. Her fuel? At least two coffees before 10am. Her soundtrack? The Winner Takes It All on repeat.
In another life she'd probably run an airline, a small country, or both.

A young woman with long brown hair and light skin, wearing a black sleeveless top, sitting on a pink chair in front of a plain light-colored wall, smiling at the camera.

Creative Designer. Architectural soul.

Thalia is the architectural soul of the studio, possessing a backstory that reads like a high-fashion redemption arc. After a rebellious start she pivoted from interior architecture to Visual Communication, trading blueprints for brand strategy.

She brings a Swiss-meets-soft-contemporary aesthetic to every deck: think rigid grids softened by organic textures and a devotion to typography. With a professional background in high-stakes real estate rebranding, Thalia bridges the gap between structural precision and emotive storytelling. She doesn't "design"; she builds visual systems that solve problems.

When she isn’t locked in to a flow state, she’s likely scouting the city’s best iced americano or behind a pair of DJ decks. Proving that even her signature "organised chaos" always has a curated beat.

A young woman with long brown hair, blue eyes, and light skin smiling while sitting on a black leather couch in a brightly lit room. She is wearing a cream-colored sleeveless top and black pants, with a silver bracelet and a ring on her left hand. There is a white lampshade hanging from the ceiling, a white wall, and a wooden floor with a beige rug.

Lucy is our Junior Designer and resident cultural correspondent. She brings a Gen Z edge to the studio, ensuring we're across emerging trends, new platforms, and phrases we're apparently too old to know. Alongside supporting the design team, she has a natural talent for content creation and an eye for creating things people want to stop scrolling for.
Raised on a steady diet of Frankie Magazine, fashion editorials, and beautifully curated Instagram feeds, Lucy has an instinct for aesthetics that's impossible to teach. Equal parts curious and creative, she's often found moodboarding, capturing content, or gently reminding the rest of us that yes, that trend is already over.

Junior Designer. The queen of an aesthetic Instagram.

Two women at George Design, a Branding and website agency based in New Zealand, sitting around a table with a large bouquet of dried hydrangeas, smiling and using Apple laptops, in a well-lit room with a hanging light fixture.

We’re not for everyone.

We take on a focused number of projects at any one time. Work is collaborative, decisive and commercially grounded.

We work best with businesses that are already moving — investing in growth, entering new phases, or repositioning to compete at a higher level.

If brand is a strategic lever in your business, we’ll likely get along well.

find out if we're a fit

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/adjective/ (unofficial, extremely important)

The ultimate, top-tier, no-explanation-needed level of hotness. Used to describe anything that triggers spontaneous applause.

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