Christchurch Web Design Agency
Your website should make people want in. We combine strategy, sharp messaging and thoughtful design to turn passing interest into trust, desire and action.
George Design is a Christchurch web design agency creating strategic Shopify and Squarespace websites that make businesses clearer, sharper and easier to choose.
Your customer is already judging.
They are asking: Do I trust this? Is this for me? Do I want it? Can I be bothered figuring it out?
Your website has a very small window to answer. If the positioning is vague, the offer is buried or the experience feels harder than it should, people leave.
Our web design services start with what your customer needs to understand, what your business needs to communicate and what you ultimately makes choosing you easier.
We are Web Designers that turn clicks into customers.
The click isn’t the win. What happens next is. Your customer lands. Scans. Compares. Decides.
We design around the moment someone goes from: “Interesting.” to “I want this.”
As Christchurch website designers we bring strategy, positioning, copy, UX and design together so the next move feels obvious.
Enquire. Book. Buy.
Be the website tab they come back to.
Before we touch layouts, we work out what makes someone choose you over the other five tabs they’ve got open.
Your positioning. Your customer. Your offer. The bits that build trust (or create doubt). The bits that make someone lean in.
Then we bring brand, copy, UX and conversion thinking together to create Shopify and Squarespace websites that don’t merely hold attention.
They earn the return visit and ultimately the sale.
The proof? Recent client results include:
+64% online sales year on year
+111% online sales year on year
Four $10k+ packages sold in one week
50+ $1,000+ service packages sold in four weeks
Shopify Web Design
Make buying feel inevitable. One confusing webpage and desire disappears. We design Shopify websites that make products easier to find, easier to want and easier to buy.
Our Shopify website design services include:
Custom Shopify design
Ecommerce strategy
Collection page design
Conversion-focused layouts
Product page optimisation
Mobile optimisation
Klaviyo integration
Squarespace Web Design
Look like the obvious choice before the call. Service businesses sell trust first. Before the meeting. Before the proposal. Before the “just comparing options” email. We design custom Squarespace websites that make your business feel credible, desirable and worth the enquiry.
Ideal for:
Consultants and coaches
Beauty, skin and aesthetic clinics
Healthcare and wellness providers
Professional services
Interior designers and architects
Hospitality and accommodation
Property developers
Trades and service businesses
Our Website Design Process
01. Website Strategy
We uncover what makes your business different, who you're trying to reach and what your website needs to achieve.
02. Web Design
We combine branding, copy and user experience to design a website that's clear, considered and built to convert.
03. Website Build
Your Shopify or Squarespace website is developed with performance, SEO and mobile experience front of mind.
04. Website Launch
Once you're live, we'll train your team, provide ongoing support and help your website keep working harder for your business.
What you’ll walk away with.
Our website design services are built around helping your site do something useful for the business.
Your new website should help you:
Communicate what you do faster
Attract more of the right customers
Make services or products easier to understand
Build trust before someone contacts you
Answer common questions and objections
Guide people towards enquiry or purchase
Support your SEO and digital marketing
Give sales conversations a head start
Look considerably cooler than it did before
Website Design FAQs
-
For a professionally designed service-business website, we recommend budgeting from $6,000 + GST. From there, the investment depends on what your website needs and how much of the project you’d like us to manage.
A focused Squarespace website with a handful of key pages is a very different project from a larger website with ecommerce, memberships, email marketing, booking systems, extensive SEO content or other integrations.
We can include Shopify ecommerce, website copywriting, SEO strategy and content, blogs and resource libraries, email marketing setup, memberships, subscriptions, booking functionality, forms and automations, photography, additional pages, product or content loading, third-party integrations and custom functionality.
We can also manage the fiddly launch bits you’d rather not spend Thursday afternoon Googling, including domain connections, DNS settings, redirects, analytics, tracking and other technical setup.
Some clients come to us with polished copy, photography and their domain ready to go. Others want us to take care of almost everything.
We scope each website around what your business needs, then make it clear what’s included before we start.
-
We don’t separate website design from the thinking that makes the website useful.
Strategy, website copy, SEO, UX and creative design are considered together. That means we’re thinking about how customers find you, what they need to understand, why they should choose you and what gets them to take action.
And then, yes, we make it look very good.
-
For many service businesses, we recommend Squarespace. It offers plenty of creative flexibility and gives you a website your team can confidently manage after launch.
For ecommerce businesses selling products online, Shopify is usually our preferred platform.
We’ll recommend the platform based on what your website needs rather than forcing your business into our favourite piece of software.
-
Very.
A professional website doesn’t need complicated technology underneath it. Squarespace is a strong option for service businesses that need custom design, strong content, SEO foundations and an easy-to-manage platform.
-
Yes. Website copy is a key part of many of our projects.
We consider what your customers need to know, the questions they have, what makes your business worth choosing and the search terms relevant to your services.
The words and design should behave like they’ve met before.
-
Yes. Sometimes the bones are good and the website needs better structure, copy, SEO or design. Sometimes it needs considerably more intervention.
We’ll look at what exists before deciding the sensible approach.
Have a website project in mind? We’ve already got big juicy ideas.