Web Design Agency


Your website should make people want in. We combine strategy, sharp messaging and thoughtful design to turn passing interest into trust, desire and action.

Laptop on glass table displaying a website about helicopter flying experiences in the mountains.

George Design is a Christchurch website design agency creating strategic Shopify and Squarespace websites that make businesses clearer, sharper and easier to choose.

Your customer is already judging.


They are asking: Do I trust this? Is this for me? Do I want it? Can I be bothered figuring it out?

Your website has a very small window to answer. If the positioning is vague, the offer is buried or the experience feels harder than it should, people leave. You need a website that makes choosing you easier.

We are Web Designers that turn clicks into customers.


The click isn’t the win. What happens next is. Your customer lands. Scans. Compares. Decides.

We design around the moment someone goes from: “Interesting.” to “I want this.”

We bring strategy, positioning, copy, UX and design together so the next move feels obvious.

Enquire. Book. Buy.

George Design open-plan office with four women working at desks with computers, set in a modern space with large windows, sheer curtains, exposed ceiling pipes, and minimalist decor in black and white.

Be the website tab they come back to.


Before we touch layouts, we work out what makes someone choose you over the other five tabs they’ve got open.

Your positioning. Your customer. Your offer. The bits that build trust (or create doubt). The bits that make someone lean in.

Then we bring brand, copy, UX and conversion thinking together to create Shopify and Squarespace websites that don’t merely hold attention.

They earn the return visit and ultimately the sale.

The proof? Recent client results include:

+64% online sales year on year

+111% online sales year on year

Four $10k+ packages sold in one week

50+ $1,000+ service packages sold in four weeks

Two women at George Design, a Branding and website agency smiling and looking at a laptop, with a large bouquet of dried hydrangeas on a table in the foreground, in a modern, minimalistic room with white walls and a hanging light fixture.

Shopify Web Design


Make buying feel inevitable. One confusing page and desire disappears. We design Shopify websites that make products easier to find, easier to want and easier to buy.

Our Shopify website design services include:


Custom Shopify design

Ecommerce strategy

Collection page design

Conversion-focused layouts

Product page optimisation

Mobile optimisation

Klaviyo integration

Screenshot of an online shopping website homepage designed by George Design with a pink and white theme. It features a banner with models wearing fashion items, a navigation bar, and a section showcasing women's clothing.

Squarespace Web Design


Look like the obvious choice before the call. Service businesses sell trust first. Before the meeting. Before the proposal. Before the “just comparing options” email. We design custom Squarespace websites that make your business feel credible, desirable and worth the enquiry.

Ideal for:


Consultants and coaches

Beauty, skin and aesthetic clinics

Healthcare and wellness providers

Professional services

Interior designers and architects

Hospitality and accommodation

Property developers

Trades and service businesses

Our Website Design Process


01. Strategy

We uncover what makes your business different, who you're trying to reach and what your website needs to achieve.

02. Design

We combine branding, copy and user experience to design a website that's clear, considered and built to convert.

03. Build

Your Shopify or Squarespace website is developed with performance, SEO and mobile experience front of mind.

04. Launch

Once you're live, we'll train your team, provide ongoing support and help your website keep working harder for your business.

What you’ll walk away with.


A website designed to help you:

Communicate your value faster

Build trust earlier

Sharpen your positioning

Make your offer easier to understand

Guide people towards enquiry or purchase

Support SEO and marketing

Generate more sales or leads

Website Design FAQs


Have a website project in mind? We’ve already got big juicy ideas.