Web Design Agency
Your website should make people want in. We combine strategy, sharp messaging and thoughtful design to turn passing interest into trust, desire and action.
George Design is a Christchurch website design agency creating strategic Shopify and Squarespace websites that make businesses clearer, sharper and easier to choose.
Your customer is already judging.
They are asking: Do I trust this? Is this for me? Do I want it? Can I be bothered figuring it out?
Your website has a very small window to answer. If the positioning is vague, the offer is buried or the experience feels harder than it should, people leave. You need a website that makes choosing you easier.
We are Web Designers that turn clicks into customers.
The click isn’t the win. What happens next is. Your customer lands. Scans. Compares. Decides.
We design around the moment someone goes from: “Interesting.” to “I want this.”
We bring strategy, positioning, copy, UX and design together so the next move feels obvious.
Enquire. Book. Buy.
Be the website tab they come back to.
Before we touch layouts, we work out what makes someone choose you over the other five tabs they’ve got open.
Your positioning. Your customer. Your offer. The bits that build trust (or create doubt). The bits that make someone lean in.
Then we bring brand, copy, UX and conversion thinking together to create Shopify and Squarespace websites that don’t merely hold attention.
They earn the return visit and ultimately the sale.
The proof? Recent client results include:
+64% online sales year on year
+111% online sales year on year
Four $10k+ packages sold in one week
50+ $1,000+ service packages sold in four weeks
Shopify Web Design
Make buying feel inevitable. One confusing page and desire disappears. We design Shopify websites that make products easier to find, easier to want and easier to buy.
Our Shopify website design services include:
Custom Shopify design
Ecommerce strategy
Collection page design
Conversion-focused layouts
Product page optimisation
Mobile optimisation
Klaviyo integration
Squarespace Web Design
Look like the obvious choice before the call. Service businesses sell trust first. Before the meeting. Before the proposal. Before the “just comparing options” email. We design custom Squarespace websites that make your business feel credible, desirable and worth the enquiry.
Ideal for:
Consultants and coaches
Beauty, skin and aesthetic clinics
Healthcare and wellness providers
Professional services
Interior designers and architects
Hospitality and accommodation
Property developers
Trades and service businesses
Our Website Design Process
01. Strategy
We uncover what makes your business different, who you're trying to reach and what your website needs to achieve.
02. Design
We combine branding, copy and user experience to design a website that's clear, considered and built to convert.
03. Build
Your Shopify or Squarespace website is developed with performance, SEO and mobile experience front of mind.
04. Launch
Once you're live, we'll train your team, provide ongoing support and help your website keep working harder for your business.
What you’ll walk away with.
A website designed to help you:
Communicate your value faster
Build trust earlier
Sharpen your positioning
Make your offer easier to understand
Guide people towards enquiry or purchase
Support SEO and marketing
Generate more sales or leads
Website Design FAQs
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Most website design projects are completed within 6–12 weeks. Timing depends on the size of the website, content requirements and how quickly feedback is received.
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Most website designers start with the layout. We start with your business. Before we design a single page, we understand your positioning, customers and goals. By combining brand strategy, messaging, website design and marketing, we create websites that look great and help businesses grow.
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If your positioning, messaging or visual identity no longer reflects the calibre of your business, we'd recommend starting with branding first. A website amplifies your brand. It won't fix one.
Taking the time to get the strategy right first often leads to a stronger website, clearer messaging and better long-term results.
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Shopify is ideal for ecommerce businesses selling products online, while Squarespace is perfect for service businesses wanting a beautiful, easy-to-manage website. As a Christchurch website design agency, we'll recommend the platform that best suits your business rather than forcing a one-size-fits-all solution.
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Yes. Every Shopify and Squarespace website includes SEO foundations such as page structure, metadata, heading hierarchy, image optimisation and technical best practice. We build websites that are easy for search engines to crawl and ready for ongoing SEO. Should you require a more indepth SEO setup, we can discuss ongoing options with our SEO expert partners.
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Yes. Great design can't fix weak messaging. We can help with website copywriting, brand messaging and page structure, ensuring your website sounds as good as it looks.
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We've explored just about every website platform out there, and for most service-based businesses, we keep coming back to Squarespace.
Why? Because it strikes the right balance between beautiful design, powerful functionality and ease of use.
Squarespace includes secure hosting, regular platform updates, strong SEO foundations, analytics, blogging, email marketing integrations and ecommerce capabilities as standard. It also supports online bookings, digital products, memberships, gated content, courses, events and subscriptions, making it a platform that can grow alongside your business.
Most importantly, it's incredibly easy to manage.
We never want to build a website that's so complicated you're scared to update it or forced to pay an agency every time you want to change a photo or add a new page. Once your website is launched, we'll show you exactly how to use it, giving you the confidence to manage your own content while knowing we're here whenever you need us.
For businesses selling products online, we'll often recommend Shopify instead. But for service businesses, Squarespace gives our clients the best balance of flexibility, performance and long-term value.
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We've worked with a range of ecommerce platforms over the years, but for most retailers, Shopify is the platform we recommend time and time again.
Why? Because it gives business owners everything they need to grow without the technical headaches.
Shopify combines secure hosting, automatic updates, fast performance, enterprise-grade security and a huge ecosystem of apps into one platform that's built specifically for selling online. From inventory management and abandoned cart recovery to subscriptions, gift cards, wholesale ordering, loyalty programmes and email marketing, Shopify has the flexibility to grow alongside your business.
It also offers one of the best Point of Sale (POS) systems on the market. Whether you're selling online, in-store or at pop-up events, Shopify keeps your products, inventory, customers and orders perfectly synchronised, giving you one source of truth across your entire business.
While platforms like WooCommerce can be a good fit in certain situations, they often rely on multiple plugins, third-party hosting and ongoing maintenance to achieve the same functionality. Shopify delivers a far more reliable, secure and streamlined experience, allowing you to spend less time managing your website and more time growing your business.
Most importantly, it's incredibly easy to use.
We don't believe in building ecommerce websites that require a developer every time you want to update a product, launch a collection or run a promotion. We'll show you how to confidently manage your Shopify store yourself, while knowing our team is here whenever you need additional support.
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Absolutely. Your website, content and brand belong to you. We'll build it, train you to use it and hand over everything you need. If you'd like ongoing support, we're here, but you'll never feel locked into working with us.
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Absolutely. Many of our clients come to us with a website that no longer reflects the calibre of their business. We can audit your current site, identify what's working, what's holding you back and recommend whether a refresh or complete rebuild is the best investment.
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Yes. Shopify and Squarespace are both user-friendly platforms. We'll provide training so you can confidently update products, pages, blogs and images yourself without relying on a developer.
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Going live isn’t a launch. It’s simply the day your website opens its doors.
You wouldn’t build a beautiful shop in the middle of the desert and expect people to find it. The same applies online.
We can help you create a launch strategy built around your business goals, bringing together social media, paid advertising, email marketing, PR, partnerships, events and offline activity to drive the right people to your new website.
A great website deserves a great launch. And we'd hate to see yours become the internet's best-kept secret.
Have a website project in mind? We’ve already got big juicy ideas.