Social Media Strategy & Social Media Marketing
Content is King (or Queen), right? Social media is where your brand is seen, felt, and discussed. Stop "posting and ghosting" and start leading. For elite social media marketing in Christchurch, we blend high-level social media strategy with high-end aesthetic.
Christchurch Social Media Services
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Strategy first. Then start posting.
Posting consistently is easier when you know what to say, who you are speaking to and what the content is meant to achieve.
Our Social Media Go-to-Market Kit gives your business the strategy, systems and creative foundations needed to launch or relaunch its social media presence with confidence.
We’ll clarify your direction, set up the right platforms and create a practical plan your team can follow.
From there, you can manage your social media in-house or continue working with George Design through a Creative Subscription.
Built for businesses that need:
🪩 A clear social media direction
🪩 Meta platforms set up correctly
🪩 Stronger content ideas and messaging
🪩 A consistent visual presence
🪩 Practical systems their internal team can manage
🪩 A launch plan that connects social media with the wider business
🪩 A stronger foundation before investing in ongoing content or advertisingYour Social Media Strategy
We’ll create a practical strategy that defines what your business should communicate and how social media fits into your wider marketing.
This may include:
🪩 Social media goals and priorities
🪩 Ideal audience profiles
🪩 Platform recommendations
🪩 Content pillars and key themes
🪩 Brand voice and social media messaging
🪩 Recommended content formats
🪩 Posting rhythm and channel roles
🪩 Engagement and community recommendations
🪩 Lead-generation pathways and calls to action
🪩 Ideas for launches, promotions and recurring contentThe strategy is designed to be useful, clear and realistic for your available time, budget and internal resources.
Meta Setup
We’ll help set up or tidy the foundations required to manage your Facebook and Instagram presence.
Depending on what your business needs, this may include:
🪩 Facebook Page setup or review
🪩 Instagram professional account setup
🪩 Meta Business Portfolio setup
🪩 Connecting Facebook and Instagram accounts
🪩 Assigning team and agency access
🪩 Meta Ads Manager setup
🪩 Meta Pixel and tracking recommendations
🪩 Account security and two-factor authentication guidance
🪩 Basic profile optimisation
🪩 Link, bio and call-to-action recommendationsYour Creative Toolkit
We can also create the assets and templates required to bring the strategy to life.
This may include:
🪩 Social media art direction
🪩 Canva post and story templates
🪩 Reel covers and video styling
🪩 Profile and highlight graphics
🪩 Launch content
🪩 Caption prompts and writing frameworks
🪩 Content examples
🪩 Photography and video recommendations
🪩 A starter content calendar
🪩 Initial posts and ReelsYour toolkit will be scoped around what your team needs, rather than filling a folder with templates nobody uses.
Training and Handover
Once everything is ready, we’ll show your team how to use it.
Training may cover:
🪩 Using the strategy and content pillars
🪩 Planning monthly content
🪩 Creating content from the supplied templates
🪩 Writing stronger captions
🪩 Scheduling posts
🪩 Using Meta Business Suite
🪩 Reviewing basic performance
🪩 Knowing what to repeat, improve or retireThe goal is to leave your team with enough confidence to take ownership in-house.
What happens next?
Manage It In-House. Your team receives the strategy, setup, templates and training required to manage social media internally.
You can return to George Design for future Creative Sprints, content shoots, campaign support or strategy sessions when needed.
Continue With a Creative Subscription. George Design can become your ongoing external marketing and creative team. We only offer ongoing social media and Meta advertising management through our Creative Subscriptions.
The Outcome
A clear social media strategy.
Correctly configured platforms.
A distinctive creative direction.
Practical tools your team can use.
And a plan for turning social media into a useful part of your wider marketing.
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Beautiful imagery is nice. Content that helps people understand your business, trust your brand and choose you is even better.
We create photography and video with a clear commercial purpose, giving you a library of assets that can be used across your website, social media, advertising, email marketing, campaigns and printed collateral.
Every content shoot is scoped around exactly what your business needs. Whether that's a handful of updated team photos or a full campaign rollout, we'll recommend the right approach, build the shot list and make the most of your investment.
Content creation services:
🪩 Brand photography
🪩 Campaign photography
🪩 Product photography
🪩 Team and workplace photography
🪩 Professional videography
🪩 Short-form social media videos and Reels
🪩 Customer testimonials and interviews
🪩 Behind-the-scenes content
🪩 Drone photography and video
🪩 Lifestyle and campaign imageryiPhone Content Shoots
Fast, flexible and perfect for businesses that need authentic, high-performing content without a large production budget.
Ideal for social media, Reels, stories, product launches, behind-the-scenes footage and ongoing marketing.
Professional Photography
High-quality imagery for websites, campaigns, advertising, printed collateral and brand libraries.
From team portraits to product photography and large campaign shoots, we'll create imagery that reflects your brand and works across every marketing channel.
Professional Video
Professional video production for websites, social media, advertising, testimonials, product launches and brand storytelling.
In our studio or yours.
Content can be captured at your business, on location or in the George Design Christchurch studio.
We'll help plan the shoot, develop the shot list, coordinate talent where required and make sure every asset has a purpose before the cameras come out.
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Social media works better when the rest of your marketing does too.
We do not manage social media or paid advertising as isolated services.
Because a few posts, some boosted ads and a pretty grid cannot carry the full weight of your marketing.
Strong social content should connect with your campaigns, website, emails, offers, launches, sales activity and wider commercial goals. When every channel is working together, your marketing becomes clearer, more consistent and far more useful to the business.
That is why social media and Meta advertising are available through our Creative Subscriptions. Your external marketing and creative team.
Our Creative Subscriptions are designed for established businesses that need ongoing marketing support without employing an entire in-house team or coordinating multiple suppliers.
Across a 12-month partnership, you receive a set number of George Design hours each month.
We meet regularly, agree on the priorities and use the available time where it can create the greatest value.
One month may centre on a campaign launch supported by social content, email marketing, website updates and paid advertising. The next may focus on a promotion, new product range, customer retention or sales collateral.
Social media is part of the plan. It is never the entire plan.
There is no rigid list of “three posts and one reel”.
Instead, you are investing in flexible access to a strategic marketing and creative team that considers the full customer experience and connects the work across every relevant channel.
Depending on your subscription, support may include:
🪩 Monthly marketing planning
🪩 Social media content planning and creation
🪩 Reel concepts and editing
🪩 Meta advertising creative and management
🪩 Campaign concepts and creative direction
🪩 Email marketing and eDM campaigns
🪩 Website updates and landing pages
🪩 Product, service and collection launches
🪩 Promotional planning
🪩 Print and digital collateral
🪩 Signage, decals and point-of-sale material
🪩 Reporting on the activity we manage
🪩 General creative and marketing supportBuilt for businesses that want:
Consistent marketing across more than one platform.
Social content connected to a bigger commercial goal.
A creative team that understands the brand, audience and business.
Campaigns that flow across social, email, web, advertising and physical touchpoints.
Less time coordinating suppliers and explaining the same thing repeatedly.
A clear monthly rhythm for planning, creating and delivering.
Creative Subscriptions require a 12-month commitment, giving us the continuity to understand your business, build stronger campaigns and make every channel work harder together.
Priced from $3,500+gst per month
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Latest Projects
Heights Recruitment
Four Avenues
What you’ll walk away with.
Strategy you’ll use, content that clicks, and a creative partner who knows how to turn attention into action.
Your burning questions, answered.
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Absolutely. With over 4.5 million New Zealanders active on social media (roughly 89% of our population), your customers are already there. But here’s the catch: nobody opens their phone to be sold to, just like nobody turns on the TV for the ad breaks. To win, your content must be the main event, not the commercial. If you aren't there, you’re missing the largest networking event in the country.
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It’s likely because you’re "posting and ghosting"—or worse, you’re only ever posting offers. Social media is like a party; you can’t just walk into the room, shout a sales pitch, and leave. If every post is a "buy now" or a "special offer," you’re the person at the party that everyone avoids.
Most businesses "post and hope" with no social media strategy, then wonder why the room stays silent. To get results, you have to work the room: talk to people, build relationships, and provide genuine value. This means a mix of thought leadership, entertainment, and education. If you aren't engaging and giving first, you aren't networking; you’re just making noise. We help you move from being a "background ad" to the main event by building a community that wants to hear what you have to say.
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Asking how social turns into a sale is like asking how dating turns into marriage. You can’t ask for the proposal on the first date, your posts will fall flat every time. You have to implement a marketing funnel:
Top of Funnel (Entertainment): The "handshake" that stops the scroll.
Middle of Funnel (Education): Proving your expertise and building trust.
Bottom of Funnel (Conversion): The direct ask once the relationship is solid. You have to prime, nudge, convert, and retain. If you try to skip to the "I do," you’ll lose the lead.
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You need both, but they play different roles. Organic social builds your tribe and creates brand awareness; it’s the long-term relationship builder. Social media advertising (or paid social media) is the engine that pushes for conversions and scales your reach. Paid ads work ten times better when they land on a profile backed by high-quality organic content. Think of organic as the "warm-up" and paid as the "closer."
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No — and in 2026, "perfect" is a repellent. High-end website and social media design should look professional, but your daily content should feel human.
89% of New Zealanders are on social media because they want connection, not commercials. The most successful creative social media marketing uses a "High-Low" mix: professional content shoots for your "Main Event" brand moments, and raw, authentic behind-the-scenes footage for your daily engagement.
People don't buy from logos; they buy from people they trust. Your job is to be the most interesting person at the party, not the one with the most expensive suit.
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ROI can be tricky because social is often about that Top of Funnel awareness. This is why we recommend sticking to a social media strategy for at least 6 months. We track success across three tiers:
Brand Awareness: Engagement and follower growth (The "vibe" check).
Soft Conversions: Email database growth (Building the "inner circle").
Hard Conversions: Direct leads and sales (The "bottom line").
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Yes. We provide high-performing social media advertising NZ services exclusively through our Creative Subscription model. We don’t believe in "set and forget" ads; we believe in an integrated growth engine.
Instead of paying a separate agency a huge monthly fee just to "manage" ads, our subscription gives you an elite strategic creative agency on tap. This means your ad creative, your landing pages, and your social media strategy are all built by the same team, working toward the same goal. Every month, we can design, launch, and optimise:
🪩 Branded Campaigns: Iconic concepts that get results.
🪩 Paid Ads: High-converting strategic advertising services across Meta (Facebook & Instagram).
🪩 Landing Pages: Custom design to ensure your ad traffic converts.
🪩 Continuous Optimisation: Adjusting creative and budget based on real-time data.
By bundling your ads into your fixed-cost subscription, you get total budget predictability and elite execution without the "bill shock" or disjointed results of hiring multiple vendors.
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You use a lawyer for your contracts and an accountant for your tax — why are you undervaluing the digital face of your business?
High-end website and social media design is a specialist skill. When you work with brand design experts, you aren't just buying "posts"; you're buying a commercial system.
Businesses with a consistent, professional brand presence see significantly higher trust levels, which directly correlates to higher price points and better conversion rates.
Have big social ambitions? We’ve already got big juicy ideas.