Aldourie came with history, a name already known, and a setting that did much of the heavy lifting. Our role was to shape it into a brand with longevity. We created the identity and built a website designed to position Aldourie as a premium, design-led stay in Lake Tekapo. The direction balances heritage with restraint. A social strategy was developed to support that positioning, setting the foundation for future growth, expansion, and a brand that can extend well beyond a single property.