The Empire Hotel

The Empire Hotel project was a full-scale brand and digital rollout, designed to position a historic Timaru landmark as a premium, design-led stay. We defined the strategy, crafted the identity, and built a considered brand world that carries through every touchpoint, from signage and in-room collateral. A custom website, integrated booking system, and SEO-led content were developed to drive direct reservations, supported by a structured social launch and campaign rollout. www.empirehotel.nz

Services

Brand Strategy
Brand Identity
Website & Booking Integration
Photography & Videography
Social Strategy
Launch Campaign

A kitchen with white cabinets, a honeycomb tile backsplash, and open shelves displaying decorative teacups and teapots. A stainless steel dishwasher is visible below the counter, and a potted plant with white flowers is on the countertop. Wooden chairs are in the foreground.
A neatly made bed with white linens, two white pillows, a brown velvet pillow, and a black and white pattern pillow, with a nightstand and a lamp beside it.
A woman and man walking up a staircase in a well-lit indoor space with a modern chandelier and a window, with the woman smiling and holding a bag.
Collage of images of Empire Hotel social, including interior and exterior shots, bedroom with pillows, artwork, chandelier, and hotel branding. Designed by GEORGE DESIGN a branding specialist in New Zealand.
A collage of interior and exterior scenes of the Empire Hotel, including a bedroom with pillows, a curtain with the hotel logo, a chandelier, architectural details, and a plate with cookies.
Logo with the word 'EOH', a lion's face in place of the letter 'O', and text that reads 'The Empire Hotel offers a new way to stay in the heart of Timaru.'
Sign with green background that reads 'Open for Bookings' and displays an address: 8 Church Street, Timaru Central.
Text on a blue background that reads: 'Experience Timaru's most character-rich stay' with a logo of a lion's head between the letters E and H.
Open booklet showing pages with images of hotel rooms, amenities, and a woman sitting at a table in a cozy hotel room.
Business card for Empire Hotel with embossed logo and contact information in Timaru, New Zealand.
Cookies on a blue and white patterned plate with the letters E and H and a lion logo on top.
View of a modern kitchen through a doorway, featuring open shelves with decorative bowls and mugs, a countertop with a patterned tile backsplash, a dark wooden kitchen island with a black stool, and a chandelier ceiling light.
A neatly made bed with white and floral pillows in a cozy bedroom, with a side table and a lamp with a bird-shaped base.