The Content Kit

01. Pre-shoot business + brand questionnaire

Before we start creating, we need to understand what makes your business tick.

You’ll complete a short questionnaire covering your business, services, audience, current marketing priorities, brand personality and what you want to be known for.

You can also upload your existing brand guidelines and other relevant brand or marketing documents so our team can get up to speed quickly.

02. High-level social media audit

We’ll take a look at your existing social presence to identify obvious opportunities, content gaps and areas where your business could be showing up more effectively.

This isn’t a giant strategy document that disappears into a folder. It’s a focused review designed to help us make smarter decisions about the content we’re about to create.

03. 30-minute content planning session

You’ll sit down with our team to talk through what we’ve found, what your business needs to communicate and the content ideas we recommend capturing.

We’ll also discuss the role organic social should play within your wider marketing mix — from building brand awareness and staying visible to your existing audience, through to when boosting content or running performance Meta campaigns may make sense.

By the end of the session, we’ll have a clear plan for your shoot.

04. Three-hour iPhone content shoot

Then we create.

Our team will spend three hours with you at your Christchurch business capturing a versatile bank of photo and video content designed specifically for social media.

Depending on your business and content plan, this could include your team, products, services, behind-the-scenes footage, educational content, talking-to-camera video, details, spaces and day-to-day moments.

It’s deliberately shot for the way social content is consumed now: natural, engaging and designed to work across Reels, carousels and static posts.

05. Minimum 10 finished social posts

This is where your camera roll becomes usable content.

We’ll create at least 10 complete pieces of social content, ready for you to post.

Your final mix may include:

• Reels

• Carousels

• Static posts

• Educational or advice-led content

• Brand-building content

• Product or service-focused content

• Behind-the-scenes or personality-led content

The exact combination will be based on what will work best for your business rather than forcing every client into the same template.

06. Captions written for you

Because having the photo is only half the job.

We’ll write the caption for every finished post, taking into account your brand voice, audience and the purpose of the content.

Your posts will be delivered ready for you to copy, paste and publish.

07. ALL your raw photo + video content

We don’t keep the good stuff hostage.

You’ll receive all usable raw photos and video captured during your three-hour shoot, giving you a bank of content you can continue using across Stories, future posts, Reels, your website, email marketing and other channels.

So while we guarantee a minimum of 10 finished posts, the potential content you walk away with extends well beyond those 10.

08. George Design Social Media Best Practice Guide

You’ll also receive our Social Media Playbook, valued at $599. It’s packed with the practical advice we give our clients on getting better results from their content — so once we hand everything over, you know what to do with it.

Step 1 — Purchase your Content Kit
You can pay in full or over 4 weekly installments.

Step 2 — Tell us about your business
Complete our pre-shoot questionnaire and upload your brand documents.

Step 3 — We do our homework
We review your social presence and identify the opportunities we want to explore.

Step 4 — We make a plan
Join us for a 30-minute planning call where we discuss what we’re going to create and why.

Step 5 — Shoot day
We spend three hours capturing a bank of fresh photo and video content at your Christchurch business.

Step 6 — We turn it into content
Our team edits and creates a minimum of 10 posts and writes your captions.

Step 7 — Your content lands
You receive a neatly organised Google Drive folder containing your finished content, captions and all usable raw photos and videos from the shoot.

Then all that’s left to do is post.

The Content Kit is made for Christchurch businesses that know social media matters but struggle to consistently find the time, ideas or content to show up well.

It’s particularly good for businesses that:

• Haven’t posted in weeks because they don’t know what to say

• Have plenty happening in the business but rarely capture it

• Rely on the same handful of old photos

• Want their social presence to better reflect the quality of their business

• Need fresh content

• Have someone internally who can post content but need help creating it

• Want a professional content bank without committing to ongoing social media management

• Want to stop creating every post from scratch

If the hardest part of social media is finding something worth posting, this is for you.

Pretty much any business that has something to sell, say or show.

We’ve created content for day spas, hairdressers, property developers, tourism operators, fashion retailers, jewellery brands, insurance advisers, mortgage brokers, recruiters and plenty in between. Products, services, B2B, B2C, personal brands, big teams, small teams — the content changes, but the opportunity is the same.

We’d struggle to find a business that couldn’t benefit from showing up well on social media. The trick is working out what your audience needs to see and hear from you and that’s our job.

Still wondering if it’ll work for your business? Email Lori at lori@georgedesign.co.nz and she’ll let you know.

But chances are, yes. We can definitely help you.

Fast.

From planning to finished content, we can turn your Content Kit around within one week of your shoot.

To keep things moving, we need you to be ready too. Before your shoot, we’ll agree on exactly what we’re capturing, who needs to be involved and anything that needs to be prepared.

We don’t provide models, talent, props, products or locations as part of this package. If your content plan includes you, your team, customers or other people, they’ll need to be available and camera-ready on shoot day. Likewise, any products, spaces or props we’ve agreed to capture need to be ready to go.

The three-hour shoot is designed to move quickly. The more organised we are when we arrive, the more we can capture — and the bigger the bank of content you’ll walk away with.

After your shoot, allow up to five working days for your finished content, captions and raw content library to land in your inbox.

The Content Kit is currently available to Christchurch businesses only.

Yes. If paid Meta advertising or boosting content makes sense for your business, we can discuss that during your planning session and recommend the appropriate next step. Advertising spend and ongoing campaign management aren’t included in the Content Kit.

Organic social media isn’t designed to do every marketing job.

Its strength is in helping people see you, understand you and remember you. It gives potential customers a feel for your business, demonstrates expertise, builds familiarity and gives people a reason to keep paying attention.

For many businesses, we recommend pairing strong organic content with paid activity to extend its reach — from boosting selected posts to running dedicated Meta advertising campaigns where appropriate.

During your planning session, we’ll talk through where social media fits within your marketing mix and where we think your time and budget are best spent.

Because posting for the sake of posting isn’t the goal.

Creating content worth seeing is.