Facts don't stick, stories do. Why storytelling, not specifications, is what makes a brand memorable, trusted, and chosen, and how George Design builds brand strategy around it.

AI can make us faster, more productive and considerably better at clearing mundane work. But instant answers come with a risk: confusing information with understanding. The opportunity is using AI to create more time for curiosity, critical thinking, judgement and better ideas.

The internet has developed a slightly strange relationship with the idea of “personal branding.” Meanwhile half the audience is sitting there wondering: “Can this person do the job? Can they solve my problem?” That question carries far more weight than people realise.